Business Performance Management represents a complete suite of processes and activities that are all purposed for reaching goals that have been set up earlier for an organization or company. Using it has only advantages and usually consists of a thorough selection of objectives before even taking a first step, a consolidation process to make sure everything will go according to the initial strategy and several interventions in the direction of enhancing performance, which are tasks of managers. To learn more about using bpm as a service, visit bpm’online website: https://www.bpmonline.com/crm/bpm-as-a-service. The foundations of Business Performance Management is acquiring and constantly analyzing data. Plus, business managers will be able to find several CRM vendors to choose from and such decision is not easy to make given the fact that bpm software features are quite similar. Continue reading if you want to learn more about this topic.
Benefits of using bpm as a service
- Customer segmentation
Separating customers into subgroups is possible with using a bpm app. This is paramount simply because one can tell which sector will potentially bring more profit and focus on it. The segmentation is done with the help of certain parameters that you can choose after your own needs. After analyzing each subdivided sector, a business will be able to establish what its future target market is. Customer segmentation is always part of a strategy. Some examples of these strategies would be: undifferentiated (when the marketing spotlights the mass clients rather than subgroups), focus (when the marketing has a certain target market as a focal point), differentiated (when multiple niches are being centralized) or hypersegmentation (when marketing becomes one-to-one for specific customers).
- Unified service catalogue
A service catalogue represents a compilation of information regarding service processes or other data relevant for a business agent. Having this catalogue unified will help a business centralize the database, offering the agents real-time access to it, eventually speeding and simplifying their work. The main goal of using bpm as a service is to make a business more efficient and unifying the service catalogue is part of it.
- Unified interface for lead management
If you are not familiar with lead management, it can be defined as a joining of methodology, system and practice components that are purposed to generate new clients by identifying channels and sources. You will be able to follow each and every change that is going on with your website and even track the data analyzed with the help of easy to read dashboards. The unified interface for lead management is an open door towards successful marketing campaigns and performing channels.
Considering all of the above you should understand how beneficial using bpm as a service can be for a business, not to mention the fact that it will ease both your work as a manager and your agents’ on-field work. The only thing that you’ll need to pay attention to is choosing a CRM vendor based on your very own requirements.
Vendors that offer features you may want to use:
- bpm’online
- Salesforce
- Infustionsoft
- HubSpot
- Chime
- Oracle
- NetSuite
