Without doubt, a brand does not become a proprietary eponym overnight.
However, if you don’t achieve the apex of brand awareness sooner than you expected, it does not mean it is not possible.
Understandably, becoming a proprietary eponym will entail a lot of time, effort, and strategic planning.
That being said, it is not surprising that people have been more than willing to invest in a Facebook advertising course and other tools that will help them enhance brand awareness and reach a greater number of people.
Aside from shelling out money for a Facebook advertising course, below are other ways you can employ so you’ll eventually reach that highly coveted proprietary eponym status:
Guest Content
One effective way you can significantly increase brand awareness would be to post and share highly valuable and interesting content on your blog.
Guest posting is also yet another efficient (and powerful) way to get the much needed exposure for your brand.
However, you need to keep in mind that run-of-the-mill content simply won’t do.
With that in mind, you need to ensure you are posting and sharing only high-quality stuff.
Once you create, post, and share highly valuable content, you’ll have a greater chance of enticing customers and prospects to find out more about your brand and maybe eventually patronize whatever it is that you have to offer.
Social Focus
With today’s social networks constantly increasing in number, trying to be active on practically all social platforms would prove highly counterproductive.
As a general rule of thumb, it is recommended that you pick a few social networks that will best suit the kind of industry you are in and spend majority of your time and energy in those networks.
For instance, if your site is photo-heavy, a strong and active presence on Pinterest and Instagram would be ideal.
If you are a B2B company, Twitter would be more your cup of tea whereas if you are engaged in the creative industry, Instagram would be more apt.
In essence, get to know your audience thoroughly and figure out where they usually hang out and focus more on those social networks.
You don’t necessarily have to abandon all the other sites but consider spending majority of your time and energy on networks where all your likely customers and prospects are.
If you are not sure about the core network of your customers, it would be a good idea to dig into the analytics and determine where most of your referral traffic originates.
Unique Personality
Giving your brand a unique, interesting, and fun identity is yet another proven way you can dramatically increase brand awareness.
This is especially advantageous if you work in an industry where a little humor and personality is appropriate.
Brands that have benefited greatly from injecting personality and humor include Dollar Shave Club, Poopouri, and Old Spice.
Hilarious ads will not only make quite an impression, it may even become viral sensations and can help drive sales through the roof.
Influencer Marketing
Having social influencers to promote your brand can definitely go a long way toward boosting brand awareness.
And since there’s no end to the influencers you can tap, narrow down your options by looking for existing influencers in your industry who are engaged in a business that will complement what you have to offer.
Once you have identified prospective industry influencers you can work with, consider promoting your brand to their network so you will not only build up a valuable partnership but a likely long-term one as well.
